Unleash the power of your data to make better decisions and maximize performance

D&B Data Rationalization Service consolidates customer and supplier information in your legacy systems to create a consistent, integrated and enhanced view of with whom you are dealing. Once all your divisions and functions are working from a common base of quality business information, you can measure the total scope of your relationship with any individual business or group of businesses, making it possible to identify and leverage additional sales and cost-saving opportunities.

Features

• File Audit and Reformat
  Send us your files and D&B will standardize the file layout, ensuring that, as far as possible, each record has the required data elements (e.g. business name, city, country) in the sequence that will maximize match rates to D&B data.
• File Matching
  Once the file has been prepared, we can compare your customer information to the D&B database and identify the records that match (by degree of certainty that the records are, in fact, a match) so that a unique identifier, the D&B D-U-N-S® Number, can be applied.
• Data Enhancement
  The assignment of the D&B D-U-N-S Number during the file matching process allows D&B to enhance your current customer, prospect and supplier data. We can append additional information such as line of business, company size, corporate structure, D&B Risk Rating for advanced profiling and identify duplication between submitted records.

Results

Once this process is complete you have a number of options: to conduct further analysis, or using your data as a suppression file, buy unduplicated potential new customers and suppliers.

Benefits

Marketing

• Understand both the demographics and corporate relationships within your customer base and find more of the right prospects for your business
• Target marketing and sales to companies that are most likely to use your products and services
• Deliver your messages to the right people

Purchasing

• Analyze your supply base to reduce your spend
• Leverage your buying power
• Minimize risk and guard against disruption of your supply chain
• Find qualified suppliers

Credit

• Select the right customers, set the right terms and monitor their performance
• Manage risk and reduce credit exposure
• Lower days-sales-outstanding and accelerate cash flow