Helps to effectively manage clients' own databases. In Dun & Bradstreet, we have over 160 years expertise in building and maintaining databases. We have developed a sophisticated set of information management systems and tools. With data coming from a wide variety of sources, we have created a matching process to link the right information to the right business. We can identify a business by its corporate name, trade name, a street address, a telephone number, or by using the D&B D-U-N-S® Number.

With our unique D-U-N-S® Numbering System, and patented matching process, we consolidate, cleanse, eliminate redundant business records, and enhance clients' own files. You can benefit from these Data Rationalization Services which include:

• Automated database matching and de-duplication
• Standardization of record format and layout
• Cleaning and fixing incomplete addresses
• Researching unmatched records an confirming business existence
• Adding value by appending D&B data to yours