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Improving the quality and completness of your business customer ifnormation is a challenge. Different departments within your company
have different views of the customer-- and different points of contact. Your business systems collect customer information in inconsistent,
incomplete formats. So give your sales and marketing teams a complete picture of the customer with Database Management Services.
D&B's Database Management Services give you access to the DUNSRight? Quality Process so you can cleanse, integrate, and enhance your
customer information. With Database Management Services, you'll be able to maintain information quality more cost efficiently than if you
built your own system from scratch.
Access the quality and comppleteness of your customer database and see how D&B ifnormation dramatically increases its business value.
Link to D&B's global database to standardize customer information formats, correct inaccuracies and add missing informaiton.
Cleanse: Parse, normalize name, address and correct related data elements.
Integrate: Match cleansed records to D&B database and use the DUNS Number to integrate multiple views of the customer.
Enrich: Increase the business value of your integrated customer information by adding additional information from the D&B global
business database, such as SIC codes, corporate linkage, payment information and other business events.
Investigate: Manually verify existing records or build new records for customers that did not meet requirements for matching to the D&B database.
Format: Return customer information in the file format required for a specific application or database.
Get an integrated, complete view of your customers to drive maximum value from your enterprise systems and Sales and Marketing efforts.
Identify new opportunities within your existing account base
Enbance what you know about your customers so you can prioritize to serve your most profitable ones.
Improve response rates from your marketing campaigns, while reducing costs
Reduce IT infrastructure costs -- no dedicated software or hardware is required.
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