Dun & Bradstreet's Customized Marketing Solutions is the perfect complement to your marketing information and strategy development requirements. Our consultants can show you how to use business information to its fullest potential. It's the next logical step beyond "off-the-shelf" product and service offerings.

CMS gives you the power to cut through an array of information and pinpoint exactly what you need. The result? A greater understanding of your customers' needs, a higher quality prospect list and more time to spend on profitable customers.

To get started with CMS, just think through your business applications and objectives. Communicate them to our D&B Consultants, and together, we will identify and develop the level of products and services that best meet your objectives.

For example, by combining D&B business information with your customer information, we can apply the most advanced statistical technique called "D&B Risk Index" to create analytical models designed to profile your existing customer base and identify your potential and profitable prospects.

Here are a few of the services CMS offers:

Prospect Modeling: Leveraging on D&B China database, you can select & target the right audience effectively.

Customized Data Elements: Build additional data elements catered to your requirements to increase campaign response rate, shorten response time and improve customer relationships.

Market Intelligence Modeling: Conduct telemarketing survey and analysis on companies selected by industry, size of company & geographical areas to help you size up and identify the market potential.

Customer Profiling & Prospect Benchmarking: Use D&B's analytical tool to monitor overall portfolio risk of your customer base for identifying opportunities and benchmarking prospects to drive marketing direction.